Hurley Medical Center

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As a nationally recognized leader in knee and hip replacement care, the Center for Joint Replacement at Hurley Medical Center was no stranger to competition by other health systems. In fact, within a 15-mile radius, two other hospitals held similar designations making it even more important to craft the right message, using the right creative, delivered at the right time. That’s when Olmsted Associates was brought in to help develop an integrated marketing campaign that included television, radio, outdoor, print, digital and print collateral.

  • Client: Hurley Medical Center
  • Tasks: Copywriting, Design, Programming, Project Management, Media Planning & Placement